Social Media: 9 Questions To Ask Your Customers When Creating Content

So what are the three key components for content in a social media world?

1. Creating Content
2. Re-Purposing existing offline content for online
3. Promoting and Delivering the content

So in essence persona’s are  ”the short biography of a typical customer”. Which can be profiled by asking some questions.

1. Who are you selling to?
2. What are their goals and aspirations?
3. What are their problems?
4. What media do they rely upon for answers to their problems?
5. How can we reach them?
6. What things are important to them?
7. What words and phrases do they use?
8. What are they really buying from you?
9. What images and multi-media appeal to each persona?

So when you are writing , sourcing and creating content for your blog, website and social media channels you need to ”walk a mile in your customers shoes” and provide solutions in your content for their problems that they face every day in their business. You need to talk their language and you need to have their segmentation in fine enough detail that when they encounter your web content they will then say…”they understand what my problems are and they can help me solve them”