ReTweet

Many bloggers use Twitter as a platform to promote their own blog. That’s an easy concept, no need to waste our time there. Instead, lets focus on something that is under-utilized by most bloggers: promoting other blogger’s content by “retweeting.”

The art of “retweeting” is best described as taking a twitter message someone else has posted, and rebroadcasting that same message to your followers. When broadcasting this message, you should give credit to the original poster. While retweeting sounds great for the original tweeter (since there is usually a link involved), retweeting can actually benefit you just as much if not more.

The Retweet button can increase traffic to your blog by 55% by making it easy for people  to ReTweet your blog without cutting and pasting.

How to Properly Retweet

Before we get into the greatness of retweeting, it would probably be a good idea for you to understand how to properly retweet.

The common syntax starts off with the use of a label. My favorite label to use is “RT:” – the label “Retweeting:” and “Reading:” work as well.
Next comes the crediting. You can credit the original poster by simply using the @reply syntax, for example: “@originalPoster”.
Lastly, you should add the link along with a quick note about the link and why it is relevant. Here is a full example of retweeting:

RT: @originalPoster The 5 Best Blog Tips http://is.gd/56f – great tips

Now that you understand how to properly retweet, lets move on to some basic concepts of retweeting.

Retweeting is a great way to add quality and value to your Twitter. If used incorrectly retweeting can actually hurt your personal brand and future traffic. If done right, retweeting can help you educate your followers, build your personal brand, increase future traffic, and connect you to other bloggers / content creators in your niche.