The Top 10 Ways to Be a Good Marketer

1. Understand "the public" and marketing.
I imagine most of you reading this have heard of the field of coaching, yet when I spoke on a cruise, not one person in the audience had heard of it. It will always be "new" to someone.
2. Therefore: Marketing 101: By the time you're "sick and tired of it," the public is just beginning to hear about it.
3. Another reason you must repeat and repeat is that open rates are so low, and attention spans are so short.
The average "open" rate for eZines (according to Constant Contact, one supplier), is 48%. Half the people won't open any given thing you send them, so won't have heard your message at all. (Thus the "do it 7 times" rule.)
4. It can be the litmus test of your passion.
Think about your child. Did you ever once get tired of talking about your child, or run out of things to say? Your business must be like that, or else (1) move on, or (2) hire a marketing person to impart that enthusiasm.
5. Or take a vacation.
Getting refreshed and seeing new things breeds creativity. Get a good vacation and when you come back, everything looks new.

6. We create our enthusiasm by creating our enthusiasm.
It takes effort, intentionality and action. It takes discipline. Like love, enthusiasm is an act, not a feeling.
7. Schedule your marketing and sales time for when you're "in the mood."
Most good salespeople I know admit that sometimes they just don't have it, and sometimes -- well, when you're hot, you're hot.
8. Get inspired by reading other people's copy.
Peruse some large apparel merchant, and marvel at how many ways they find to describe -- A BLOUSE! Now, you can do that too! Regularly cycle through websites of competitors to see what's new. Terms, styles, vocabulary, pitches change.
9. Book a brainstorming session with a marketing coach when you get down and run out of ideas.
That's what we're here for. When you're doing it constantly, and for a variety of items, the pump is always primed. Get a website makeover. When the site looks new, so will the words.
10. Listen carefully when your satisfied customers describe your products and services, and, yes, write them down.

They will say things you could never have thought of in a million years, and in their own totally unique way. Testimonials are worth their weight in gold.

Social Media: 9 Questions To Ask Your Customers When Creating Content

So what are the three key components for content in a social media world?

1. Creating Content
2. Re-Purposing existing offline content for online
3. Promoting and Delivering the content

So in essence persona’s are  ”the short biography of a typical customer”. Which can be profiled by asking some questions.

1. Who are you selling to?
2. What are their goals and aspirations?
3. What are their problems?
4. What media do they rely upon for answers to their problems?
5. How can we reach them?
6. What things are important to them?
7. What words and phrases do they use?
8. What are they really buying from you?
9. What images and multi-media appeal to each persona?

So when you are writing , sourcing and creating content for your blog, website and social media channels you need to ”walk a mile in your customers shoes” and provide solutions in your content for their problems that they face every day in their business. You need to talk their language and you need to have their segmentation in fine enough detail that when they encounter your web content they will then say…”they understand what my problems are and they can help me solve them”

Funny Brilliant Print Ads

Rowenta: 2100 Watt Vacuum Cleaner

Fast-working laxatives

8in1 Dental Snacks: Bad dog breath

Hyundai Coupe. 0 to 100 km/h in 8.4 sec

No insects left

Suplicy

ReTweet

Many bloggers use Twitter as a platform to promote their own blog. That’s an easy concept, no need to waste our time there. Instead, lets focus on something that is under-utilized by most bloggers: promoting other blogger’s content by “retweeting.”

The art of “retweeting” is best described as taking a twitter message someone else has posted, and rebroadcasting that same message to your followers. When broadcasting this message, you should give credit to the original poster. While retweeting sounds great for the original tweeter (since there is usually a link involved), retweeting can actually benefit you just as much if not more.

The Retweet button can increase traffic to your blog by 55% by making it easy for people  to ReTweet your blog without cutting and pasting.

How to Properly Retweet

Before we get into the greatness of retweeting, it would probably be a good idea for you to understand how to properly retweet.

The common syntax starts off with the use of a label. My favorite label to use is “RT:” – the label “Retweeting:” and “Reading:” work as well.
Next comes the crediting. You can credit the original poster by simply using the @reply syntax, for example: “@originalPoster”.
Lastly, you should add the link along with a quick note about the link and why it is relevant. Here is a full example of retweeting:

RT: @originalPoster The 5 Best Blog Tips http://is.gd/56f – great tips

Now that you understand how to properly retweet, lets move on to some basic concepts of retweeting.

Retweeting is a great way to add quality and value to your Twitter. If used incorrectly retweeting can actually hurt your personal brand and future traffic. If done right, retweeting can help you educate your followers, build your personal brand, increase future traffic, and connect you to other bloggers / content creators in your niche.

5 Ways to turn your facebook 'Likes' into Marketing Results

More often than not, Facebook marketing is a numbers game and the goal is to get as many “Likes” as possible.  It’s human nature.  We always want more, and the same certainly applies to social media marketing.

However, the true value of social media is not about how many fans and followers you have—it’s about what you do with them.  Many tend to forget the “marketing” in social media marketing and think social media success is just about posting content and getting as many Likes as possible.  It’s not.

Marketers today need to go beyond just getting Likes and create real engagement opportunities that keep their business top of mind with their loyal customers and make it really easy for them to share with their networks and friends.  While an increased number of Likes leads to a bigger audience for you to market to on Facebook, it’s only the first step in deriving real value from your investment in social media marketing.

The following are five things you can do to help turn Likes into real results on Facebook.

1. Create a compelling offer

This may sound like a no-brainer, yet all too often campaigns miss the mark because they’re not aligned with the interests of customers. Before you send out that offer, put yourself in the customer’s shoes and ask yourself if you would act on it.

2. Build a full campaign plan

The most successful campaigns on Facebook span a two-to-three week period. During this time, there is a cadence that flows around publishing, promoting and driving action. Before you go live, consider how you’re going to sustain the momentum during those weeks and continue to drive traffic to your Facebook page.

3. Promote your offer across all of your communications channels

There’s no single method for promoting your campaign that guarantees results, so you’ll want to reach your audience where they’re most active and likely to engage—and in today’s world, that’s everywhere (look at all the options in #2 alone!). This can be in your email newsletters, other social media channels, your blog, or even in-person at an upcoming tradeshow.

4. Encourage fans to keep in touch

Getting fans to maintain contact after a campaign has ended is what sets great marketers apart from everyone else.  While you have their attention during a campaign, ask fans to join your email list or follow you on Twitter, for example, so you can keep in touch, keep a two-way conversation going, and begin building a long-term relationship.

5. Repeat successful results, not campaigns

You won’t want to do the same thing every time, but you will want to keep engaging your audience and encouraging them to share. You can do this by presenting new offers every month. These could be special deals for fans or exclusive content, for example. By mixing it up each time, you’ll increase responses while making campaigns more engaging.

The Anatomy of a Fan

Capturing fans for a brands Facebook page is the “new” social media marketing equivalent of building an email database. There are many ways to engage with fans on a company Facebook page such as ”Likes”, Shares and “Apps”

How Facebook Generates Business for Companies that Use It

It is always good to know what the competition is doing and this survey reveals how companies are using Facebook to market their business.What is revealing about this survey is

• Nearly 20% of companies had a Facebook page before they even had a website
• 23% of Companies hold contests and giveaways on Facebook

Five Questions and Answers for Facebook Marketing

There are many questions that are raised during planning your Facebook marketing campaign including:

• What is the best day to post an update on Facebook?
• What time should you post?
• What is the best type of content?

Twitter vs Facebook

The battle for the marketing dollar is dependent on many factors and this infographic looks at the factors that help drive those decisions such as.

• Gender
• Age distribution
• Sharing power